Find the position
What should people understand?
Research the business, audience, culture and data until the real tension—and the useful strategic choice—becomes clear.
Research / Analysis / Positioning / Narrative
Nothing movesuntil peoplecare.
We find the position, build the identity and create the campaign that gives people a reason to care.
Bring us in earlyBefore it goes public.
Direction / Production / Release
Ideas are only useful when they survive contact with the public.
01
The reality
The public owes you nothing.
Not attention. Not trust. Not understanding. Every public moment has to earn its place in people's minds.
Offrecord creates the strategic and creative reason they choose to care.
02
Our central idea
The Reason
to Care™
Every company, cause and campaign eventually faces the same question: why should anyone care? We make the answer impossible to miss.
The Reason to Care™ is the strategic centre of every Offrecord mandate. It aligns the position, message, identity, creative direction and execution around one thing the public can understand and feel.
- 01Find what matters.
- 02Make it unmistakable.
- 03Put it into the world.
03
What we do
Four capabilities. One public outcome.
Start with the problem in front of you. We keep the whole problem connected.
Build the identity
What should they recognise?
Turn the position into a public face and voice that is distinct, coherent and practical enough to use.
Naming / Verbal identity / Visual identity / Systems
Create the campaign
What should they feel and do?
Create one campaign idea, direct the production and carry it through every place the public will meet it.
Campaign platform / Creative direction / Production / Rollout
Lead the work
How does it stay coherent?
Bring senior strategic and creative leadership into the room without building a permanent department.
Creative leadership / Team direction / Review / Optimisation
04
The model
Founder-led.
Senior by design.
Luke Petersen leads strategy and creative direction. The right senior specialists are assembled around each mandate, and the person shaping the idea stays accountable for what goes public.
See how we work
From the room where the decision is made to the street where the public meets it.