Why does this matter?
Nothing movesuntil peoplecare.
We find the position, build the identity and create the campaign that gives people a reason to care.
Bring us in earlyBefore it goes public.
Direction / Production / ReleaseIdeas are only useful when they survive contact with the public.
The public
owes you
nothing.
Not attention. Not trust. Not understanding.
Every public moment has to earn its place in people's minds. Offrecord creates the strategic and creative reason they choose to care.
Our central idea
The Reason
to Care™
Every company, cause and campaign eventually faces the same question: why should anyone care? We make the answer impossible to miss. It starts with four questions.
Why now?
Why you?
What should people do next?
The answers become the strategic centre of the mandate—one thing the public can understand and feel, holding the position, message, identity and execution together.
See the methodWhat we do
Four capabilities. One public outcome.
Start with the problem in front of you. We keep the whole problem connected.
The work is public. Our part in it is not.
Offrecord works inside consequential moments—launches, votes, transitions, arguments. The moment belongs to the client.
A party remade
- Position
- Identity
- Photography
- Campaign
A political organisation at the end of one chapter. The mandate was not to modernise its appearance, but to make its next position legible.
Position, identity and campaign direction were rebuilt as one public argument. The work entered the national conversation under the client's name.
Closure EP
- Naming
- Identity system
- Creative direction
- Film
Seven songs written separately. One identity found between them.
Naming, language, image and film gave each track its own register while allowing the release to arrive as a single body of work.
The Porsche film
- Concept
- Film direction
- Partnerships
- Production
A film about movement, told from a point of view that changed what movement meant.
The production brought an almost-blind Paralympic skier, a brake-system partner and Porsche into one restrained narrative—without turning the subject into advertising shorthand.
Specifics are shared in conversation, where the people involved can speak for themselves.
Founder-led.
Senior by design.
Luke Petersen leads strategy and creative direction. The right senior specialists are assembled around each mandate, and the person shaping the idea stays accountable for what goes public.
No junior handoff between decision and delivery.
See how we work
From the room where the decision is madeto the street where the public meets it
The first conversation / No finished brief requiredThe Reason to Care™